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AGENDA REPORT
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| | | | | | | | DATE:
| July 16, 2024
| TO:
| Mayor and City Council
| FROM:
| David Gassaway, City Manager
| SUBJECT: | Approve and Order Submitted to the Voters of the City of Fairfield Ordinance 2024-05 Amending Chapter 8, Article III. Transient Occupancy Tax of the Fairfield Municipal Code to Increase the Transient Occupancy Tax (TOT) from 10% to 12% to be Placed on the November 5, 2024 Ballot and Adopt Resolution 2024-190 |
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| | | | | | | | RECOMMENDED ACTION | 1. Approve an ordinance (Attachment 1) of the voters of the City of Fairfield amending Chapter 18 Article III Transient Occupancy Tax of the Fairfield Municipal Code; and
2. Adopt a resolution (Attachment 2) ordering that the Ordinance be submitted to the qualified electors of the City of Fairfield to increase the Transient Occupancy Tax (TOT) rate from 10% to 12% at the General Election to be held on Tuesday, November 5, 2024, and directing the City Attorney to prepare an impartial analysis. |
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| | | | | | | | STATEMENT OF ISSUE | To increase revenue and address infrastructure needs, the City is considering an increase to the existing TOT rate, also commonly referred to as a hotel tax, from 10% to 12%. The decision about whether to enact such a funding measure would be considered by Fairfield voters at the General Election held on Tuesday, November 5, 2024. If a majority of voters (50% plus 1) support the measure, it would go into effect on January 1, 2025. |
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| | | | | | | | DISCUSSION | Fairfield is a full-service city, equipped with its own City-run police, fire, park, and public works including water utility services. The health, safety and welfare of all residents, businesses and visitors in the City of Fairfield (“the City”) is the City’s top priority. The City of Fairfield faces a structural budget deficit that it is trying to solve; and the general fund pays for important City services such as police, fire, and paramedic services; 911 emergency response; emergency street repairs and maintenance; neighborhood park and recreation services; and general municipal services to the public.
At the March 12, 2024, City Council Study Session, the council directed staff to bring back approval of Transient Occupancy Tax and Business License Tax Modernization and Simplification Ballot measures to a future council meeting to be considered for submission to the voters at the November 2024 election. Any increases to Fairfield’s hotel/motel tax and business license tax must be approved by local voters. If approved by local voters, these measures would provide locally controlled funding for essential services, including:
- Maintaining rapid 9-1-1 emergency response times
- Supporting firefighters, paramedics, and police patrols
- Fixing potholes and maintaining Fairfield’s 793 miles of local streets
- Maintaining parks and public areas
- Supporting afterschool and recreational programs for children, families and seniors
The City of Fairfield charges a local TOT to visitors staying in local hotels and motels. This hotel/motel tax is only paid by visitors to ensure they contribute to maintaining the roads, infrastructure, public safety services and other resources they utilize while staying in Fairfield. The tax is collected by hotel/motel operators and paid over to the City.
The tax was established in 1965 and the current 10% tax rate was last adjusted 40 years ago in 1984. The current tax yields approximately $2.9 million annually. The City is considering increasing the hotel/motel tax rate to 12% to bring it in line with neighboring communities and generate approximately $600,000 annually in additional revenue to support local general services.
The TOT is not imposed on Fairfield residents, rather it is imposed on occupants of hotels, inns, and other eligible facilities for stays of 29 days or less. The TOT is applied to a customer’s lodging bill. The TOT is a general tax that is deposited into the City’s general fund. For comparison, the existing TOT rates in neighboring cities are set forth below:
Table: Transient Occupancy Tax Rates in Nearby Cities
City
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TOT Rate
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Benicia
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13%
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Suisun City
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10%
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American Canyon
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12%
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Fairfield
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10%
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Vallejo
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11%
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Vacaville
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13%*
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Sonoma
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13%
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Napa
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15%**
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*Total sum includes TOT rate, Tourism Business Improvement District (TBID) and excise taxes.
**City of Napa is planning to introduce a measure to increase their TOT in November
Proposed Language for Transient Occupancy Tax Measure
Election on November 5, 2024
THE FAIRFIELD TRANSIENT OCCUPANCY TAX (TOT) MEASURE
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MEASURE M:
- Fairfield Essential Services Protection Measure. To protect essential city services such as pothole/street repair; fire protection/9-1-1 response; neighborhood police patrols; city park maintenance; senior and youth programs; and for general government use, shall the ordinance be adopted updating Fairfield’s existing transient occupancy (hotel) tax, paid only by hotel/ lodging guests, from 10% to 12%, until ended by voters, providing approximately $600,000 annually, that cannot be taken by the State, including annual independent audits?
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YES
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NO
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The proposed measures would be subject to fiscal accountability protections to ensure funds are spent properly, including:
- Required public disclosure of all spending and mandatory annual audits
- No funds may be taken away by the State
- All funds would stay in Fairfield for local services and infrastructure only
To qualify for the ballot, 2/3 of the City Council (at least 5 out of 7 members) are required to vote affirmatively to approve the transient occupancy tax ordinance. If a council member is absent from the meeting, 5 City Council Members are still required to vote affirmatively for the item to qualify for the ballot. If so, approved by the Council, and then passed by a majority of the voters (50% plus 1) on Tuesday, November 5, 2024, it would go into effect on January 1, 2025.
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| | | | | | | | FINANCIAL IMPACT | The proposed TOT rate increase of two percent would provide approximately a $600,000 increase in revenue per year to the general fund. The projections are based on current economic data and trends and are subject to change with changes to economic activity within the City. |
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| | | | | | | | PUBLIC CONTACT/ADVISORY BODY RECOMMENDATION | The City hired a consultant, TeamCivX and Godbe Research, to assist with creating the ballot language and educational materials, which included polling research to advise council on the measures. The survey includes standard polling questions asking prospective voters about the measures. Prospective voters received email, text message, and phone call requests to participate in the survey. The survey was commissioned by GRA and McGuire Research to collect input about the Transient Occupancy Tax and Business License Tax Modernization and Simplification ballot measures. The results of the survey are attached to provide additional information to the council in making their final decision to place the measures on the November ballot.
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| | | | | | | | ALTERNATIVE ACTION | State law requires that such measures coincide with local City Council elections for public vote on the November 2024 General Election. The City Council could also forgo placing a revenue measure on the ballot. If such direction is given, then no further action is necessary. |
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| | | | | | | | STAFF CONTACT | Savita Chaudhary, Assistant City Manager
(707) 428-7582
schaudhary@fairfield.ca.gov
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| | | | | | | | COORDINATED WITH | City Attorney's Office, City Manager's Office, Community Development Department, Finance Department
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REVIEWERS: | Reviewer | Action | Date | Chaudhary, Savita | Approved | 7/2/2024 - 8:10 PM | Dombrowski, Delaney | Approved | 7/3/2024 - 11:46 AM | Dombrowski, Delaney | Approved | 7/3/2024 - 11:46 AM |
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